Marketing Plan

Categories
Communications
Skills
target audience marketing advertising strategy social media content strategy marketing planning management social media marketing
Project scope

What is the main goal for this project?

The main goal for the project is to assess the social media tools currently used by X and to present a digital social media marketing plan for the agency. This will involve several different steps for the students, including:


- Analyzing the current social media tools and platforms used by X


- Researching and identifying the target audience and market for the agency's products and services.


- Developing a comprehensive digital social media marketing plan that includes content strategy, advertising strategy, and engagement strategy.


- Presenting the marketing plan to the agency's management team.

What tasks will participants need to complete to achieve the project goal?

By the end of the project, students should complete the following list of activities:


- A report analyzing the current social media tools and platforms used by X.


- A detailed digital social media marketing plan that includes content strategy, advertising strategy, and engagement strategy.


- A presentation to the agency's management team outlining the marketing plan and its potential impact on the business.



Final deliverables:


- A written report detailing the analysis of current social media tools and the digital social media marketing plan.


- A presentation deck for the marketing plan presentation to the agency's management team.

How will you support participants in completing the project?

Availability every week

Project feedback will be provided

Ability to mentor students

I can act as a reference for future job opportunities.