“Web Reboot Workshop: Crafting Cool & Conscious Online Spaces”
Project scope
Categories
UI design Website developmentSkills
target market web pages research web design web ui design seo copywriting analytical skills user experience (ux) design digital content delivery creative problem solvingMinoa has been a provider in the luxury home goods sector for a few years, delivering quality and sustainability to its customers. As we continue to evolve, we recognize the need to modernize our digital footprint to serve our diverse clientele better. To this end, we seek enthusiastic students to join us in a comprehensive web development project on our Shopify platform to revitalize our online presence and enhance our engagement across consumer (B2C) and trade (B2B) outreach.
Project Objectives:
• Comprehensive Website Evaluation: Students will start by immersing themselves in our current website’s structure on Shopify, understanding our extensive range of products, and grasping our target markets, mission, and vision.
• Research and Development: Conduct thorough research to identify key factors influencing website quality and SEO effectiveness on Shopify.
• Criteria Formulation: Develop a robust set of evaluation criteria tailored to assess the effectiveness of our web pages on Shopify. Each criterion should have a strong rationale and focus on B2C and B2B interactions.
• Strategic Assessment: Apply these criteria to evaluate our website systematically, identifying strengths and pinpointing areas for enhancement.
• Immediate Implementation: Students can optionally implement actionable recommendations on the Shopify platform to enhance our retail and trade customers' user experience, SEO, and functional efficiency.
Additional Opportunities:
• Implementation Support: Beyond making recommendations, participate in the hands-on application of these changes, gaining practical experience in web development and digital strategy execution.
- This project offers a unique opportunity to influence the digital strategy of a leading sustainable luxury brand, ensuring that our online presence is as dynamic and forward-thinking as our products. We are excited to collaborate with talented individuals ready to bring fresh perspectives and innovative ideas to our team.
For the web development project at Minoa Home Inc., students are expected to undertake specific tasks with immediate application on the company's Shopify platform. Here are the condensed details for the initial sections:
Core Project Tasks and Deliverables:
1. Comprehensive Understanding:
• Deliverable: A report detailing Minoa Home Inc.'s mission, vision, product range, target markets, and Shopify web presence, forming the basis for informed enhancements.
2. Web Quality Research:
• Deliverable: To guide immediate platform enhancements, a document exploring factors affecting Shopify's website quality, including SEO, usability, and B2C/B2B functionalities.
Immediate Implementation Task:
• Shopify Platform Enhancements:
- Deliverable: Based on earlier research, students will draft and implement changes directly on Shopify, improving functionality, user experience, and SEO across B2C and B2B sections.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Representation
Diversity and inclusion
Categories highlighting this company’s ownership and values
Small Business Family-Owned Sustainable/green Social Enterprise Public benefit corporation (pbc) Community-FocusedMinoa Home Inc.: Ethical Luxury in Every Thread
Based in Toronto, Minoa Home Inc. crafts premium, eco-conscious home textiles for a discerning clientele. Operating on the Shopify platform, we cater to individual consumers and businesses, emphasizing a business model that prioritizes people and the Planet.
Social Impact and Sustainability at the Core:
Minoa is dedicated to empowering women, both locally and globally. For every towel sold directly to consumers, we donate one to women’s shelters in the US and Canada, supporting SDG #5 to empower women and girls. Furthermore, our production chain primarily employs women (80%), ensuring they are empowered through fair employment practices.
Our commitment to environmental stewardship is unwavering. As proud members of 1% for the Planet, we contribute 1% of all revenue to environmental initiatives, striving to minimize our carbon footprint. We are on a mission to become Canada’s first circular towel brand, continuously innovating to keep our products both luxurious and environmentally responsible.
Experience the Best:
At Minoa, we offer more than just towels and linens; we provide a gateway to indulging in luxury while making a positive impact. Our products, made from natural and organic materials, promise superior quality and foster sustainable practices that help heal the Planet.
Join us in redefining comfort and luxury with every fiber of our being—where every purchase supports a woman, a community, and the Planet.
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