Marketing Strategy & Analysis
![Blue Mountain & Collingwood Adventure Tours](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/company/4357/avatar/medium-bcf237b7-2a60-4d96-b058-899068d9bfcc.png)
![Patti Bowden](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/employer/30917/avatar/medium-3821638d-1b50-4cdd-a2ba-04b772c2d593.jpeg)
Project scope
Categories
Communications Market research Marketing strategySkills
competitor analysis market opportunity competitive analysis business strategy marketing strategyIt’s important for us to have a better understanding of our customer base, how they perceive us & our offerings as well as our competitors. We want to know our competitive advantages and optimize our marketing strategy.
We believe this project will involve:
- A complete brand and competitor analysis, including identifying our current and future competitors and their market share.
- Building a competition portfolio of our competitors, their features, services, price, and logistics.
- Analyzing opportunities for growth (future markets or untapped ones).
- Recommendations on a marketing strategy within our budget
- Review of market trends within our industry
- Review & recommendations on our pricing as it compares to competitors & the market
We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more.
About the company
Blue Mountain & Collingwood Adventure Tours is a division of Ace Transportation Group, and we have been providing year-round all-inclusive adult field trips in the area since 2017. Since then, the company has grown and so has our fleet of safe, reliable vehicles for various group sizes. Our #1 goal is to provide you the best and safest experience possible.