Digital Marketing Strategy & Recommendations

Closed
Blue Mountain & Collingwood Adventure Tours
Collingwood, Ontario, Canada
Patti Bowden
Marketing & Advertising Sales Manager
(4)
3
Project
Academic experience
60 hours of work total
Participant
Anywhere
Intermediate level

Project scope

Categories
Marketing strategy
Skills
seo strength website development search engine optimization (seo) website audit seo copywriting
Details

We want to be found on the first page of Google. We know that we need to implement SEO, but we’re not sure we have optimized the wording, etc. We would like to collaborate with students to understand what we need to do to generate more traffic and revenue through search engines. 

Students should be prepared to:

  • Complete an SEO analysis on our website
  • Conduct competitive keyword research
  • Update our website with the best structure and elements for SEO.
  • Develop an on-page and off-page SEO plan.
  • Identify key metrics to track for success.
  • Social Media campaign strategy
Deliverables
No deliverables exist for this project.

About the company

Company
Collingwood, Ontario, Canada
2 - 10 employees
Unknown industries

Blue Mountain & Collingwood Adventure Tours is a division of Ace Transportation Group, and we have been providing year-round all-inclusive adult field trips in the area since 2017. Since then, the company has grown and so has our fleet of safe, reliable vehicles for various group sizes. Our #1 goal is to provide you the best and safest experience possible.