Digital Marketing Strategy & Recommendations
Closed
![Blue Mountain & Collingwood Adventure Tours](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/company/4357/avatar/medium-bcf237b7-2a60-4d96-b058-899068d9bfcc.png)
Collingwood, Ontario, Canada
![Patti Bowden](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/employer/30917/avatar/medium-3821638d-1b50-4cdd-a2ba-04b772c2d593.jpeg)
Project
Academic experience
60 hours of work total
Participant
Anywhere
Intermediate level
Project scope
Categories
Marketing strategySkills
seo strength website development search engine optimization (seo) website audit seo copywritingWe want to be found on the first page of Google. We know that we need to implement SEO, but we’re not sure we have optimized the wording, etc. We would like to collaborate with students to understand what we need to do to generate more traffic and revenue through search engines.
Students should be prepared to:
- Complete an SEO analysis on our website
- Conduct competitive keyword research
- Update our website with the best structure and elements for SEO.
- Develop an on-page and off-page SEO plan.
- Identify key metrics to track for success.
- Social Media campaign strategy
No deliverables exist for this project.
About the company
Company
Collingwood, Ontario, Canada
2 - 10 employees
Unknown industries
Blue Mountain & Collingwood Adventure Tours is a division of Ace Transportation Group, and we have been providing year-round all-inclusive adult field trips in the area since 2017. Since then, the company has grown and so has our fleet of safe, reliable vehicles for various group sizes. Our #1 goal is to provide you the best and safest experience possible.