Accessibility Testing

The main problem we are trying to solve is to garner more user feedback on our interface’s accessibility. We would like to collaborate with students to conduct accessibility tests on our website with pre-identified customers. This will involve several different steps for the students, including: Conducting background research on disabilities and methods of evaluating accessibility. Reaching out to customers and scheduling interviews. Familiarizing themselves with the test tasks that should be administered. Conducting accessibility tests remotely and following up with customers to thank them for their participation. Analyzing and reporting the metrics / results of the tests. Bonus steps in the process would also include: Recommending website improvements based on findings.

Website UI / UX Design & Prototype

Our company would like to explore re-designing our current website with a prototype. We are always on the lookout for innovative and fresh UI and UX ideas that will help our users. This will involve: Conducting background research on our existing web application for the product. We are happy to provide a walkthrough and other resources to help bring them up to speed. Identifying key areas of our current website and what areas of focused might return the best results in a redesign. Learning and using various software design tools. We strongly recommend students learn how to use Figma as this is the latest and greatest tool currently available. Creation of a screen by screen UX / UI prototype of a web application which can be used on all major browsers and be mobile friendly Conducting UX / UI testing with real potential users potentially involving paper prototypes or other software tools to support this

Literature Summary Research Assistant

Our organization publishes dozens of papers every year to promote projects in our field of research. Among these papers are systematic reviews of relevant literature, which analyze the progression of research within our field. We would like to collaborate with students to support our literature review process by categorizing papers and summarizing important findings. This allows us to extract and process data more easily. This will involve several different steps for the students, including: Familiarizing themselves with our research and the types of academic papers that we are interested in. Reading studies relevant to our area of research. Applying the categorization scheme to classify relevant studies. Summarizing important results from relevant studies. Bonus steps in the process would also include: Working with researchers to draft a publication based on the results.

Market Expansion Research

As a company, we currently exist in one market, but we believe we are ready to take our business to the next level and expand our scope of locations. With your help, we hope to assess our customer landscape beyond the demographics we currently cater to by learning about their expectations and behaviors. Currently our market is the youth, we want to expand our readership to the other age groups. This will involve several different steps for the students, including: Researching the target market in potential new locations including demographic data such as spending power, proximity, accessibility, and location appeal, and creating a weighted decision matrix to assign importance to each factor. Creating a survey based on the location and demographic information above to be distributed by our company. Analyzing survey data using the weighted decision matrix to decide on the best location options for us to expand to. Compiling a report including the location analysis, and optimal location recommendations.

Diversity & Inclusion Strategy

Our company has dozens of volunteers with diverse backgrounds and experiences. We want to create an inclusive workplace where everyone feels valued. We would like to collaborate with students to create a diversity and inclusion strategy. This will involve several different steps for the students, including: Identifying areas for improvement based on our diversity audit data. Defining diversity goals and objectives for our company. Considering new diversity and inclusion training initiatives. Recommending ways to communicate diversity and inclusion initiatives to employees. Bonus steps in the process would also include: Recommending a timeline for evaluating our diversity and inclusion strategy.

Fundraising Plan

Our organization is committed to serving our target population. However, we are currently facing funding challenges. We would like to collaborate with students to develop a fundraising plan to meet our goals. This will involve several different steps for the students, including: Familiarizing themselves with our mission, values and goals. Familiarizing themselves with our past fundraising activities and donors. Conducting background research on fundraising strategies. Recommending suitable fundraising strategies and creating a timeline / calendar of these activities. Bonus steps in the process would also include: Assisting in implementing new fundraising activities.

Email Marketing Campaign

We hope to revamp our email marketing to attract more customers. We would like to work with students to design a new email marketing campaign for our company Youth In Politics. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, email marketing campaign goals and target market. Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails. Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations. Identifying metrics to monitor throughout the campaign. Bonus steps in the process would also include: Identifying ways to personalize emails for customers based on market segmentation.

Awareness Campaign Plan

Our organization is passionate about promoting social causes. We ​​want to increase awareness about a particular topic. We would like to work with students to design a campaign that raises awareness and encourages changes in attitudes / behaviors. In collaboration with key contacts at our organization, students will design and carry out a campaign strategy around this topic. This will involve several different steps for the students, including: Familiarizing themselves with the social cause, our mission and goals. Identifying groups that the campaign will target. Identifying ideal outcomes and key performance indicators (KPIs). Identifying potential sponsors and partners who can support our campaign. Creating a promotion and marketing plan. Bonus steps in the process would also include: Assisting in the development of leaflets, posters, videos, and / or brochures.

User Research Study 2.0

We are looking to have students conduct usability tests with 5 pre-identified customers, in order to test our latest prototypes for our next feature launch. We will provide the customer contact information, and will obtain their consent to participate. Students will be responsible for: Interview scheduling Developing a script for the interview Conducting the moderated interview remotely Writing the user research plan Analyzing the results and defining the solutions

Product Launch Strategy

We want to expand our product offering with a new line: < describe the new product being offered> . We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to: 1. Where in the world is the best place to launch for early success? What is the total market size for this opportunity? 2. With whom should we partner on manufacturing, kitting, packaging, warehousing, and fulfillment? How complex is that and how much will it cost, realistically? 3. Who are our closest competitors and how do we differentiate ourselves? 4. How do we establish our brand: Build awareness, acquire customers, and defend any early success?